A recruiting podcast shows applicants what it is really like to work with you, with real people and real conversations instead of careers-page clichés.
Produced as a video format, it also delivers material for YouTube, LinkedIn and short clips for job ads and careers posts. ikone productions produces formats like this as a full service from Munich: concept, shoot in the studio or on your premises, editing and social clips. Your team only needs to bring one thing: the willingness to talk honestly.
Why a podcast works in recruiting
- Credibility
Candidates trust employees more than ads. A conversation shows tone, humour and how people treat each other, something no job ad can do.
- Self-selection
People who experience your culture and everyday work in advance send better-matched applications. That saves time in every interview that follows.
- Lasting impact
Episodes stay online and keep working, every applicant can find an archive of genuine insights.
Formats that have proven themselves
- 01Team talk
Employees talk about projects and everyday work, moderated so it has structure, but unscripted.
- 02Job insight
One role per episode: what does our production manager actually do? Concrete and tangible.
- 03Leadership duo
A manager and a team member in conversation, shows your hierarchy culture more honestly than any mission statement.
These and other formats at a glance: video podcast formats. The basics of podcasts as a corporate channel: corporate podcast production.
How to get started
- First call: Which roles do you want to fill, who do you want to reach?
- Concept: Format, first episode topics, who from the team goes in front of the camera.
- Shoot: In the studio in Munich or directly at your premises, where everyday work looks most authentic.
- Editing & clips: Finished episodes plus short excerpts for LinkedIn and your careers page.
Frequently asked questions
Our employees are not presenters. Will it still work?
Yes, that is exactly what we are there for. We prepare and guide the conversations so that nobody has to perform. Authentic beats perfect, especially in recruiting.
What if someone leaves the company?
That is part of reality and no disaster. We design formats so that they do not depend on a single person.
How do we measure success?
Through the quality of applications, mentions in interviews (“I saw your episode”) and the reach of the clips. Realistically, the impact builds up over months, not overnight.
Planning a recruiting format?
Tell us which people you are looking for, and we will build the format that reaches them.