The 10 most important video podcast formats for companies at a glance: interview, host duo, round table, CEO format, deep dive, customer case, recruiting format, industry update, event podcast and storytelling series.
Which one suits you depends on your goal and audience, not on taste. We have worked on more than 50 productions and tell you honestly when a format works and when it does not. Here is the overview, with our assessment from practice.
The 10 formats
- 011:1 interview
One host, one guest. The classic, it thrives on good questions and a good choice of guests. Works almost always, but needs a host who can listen.
- 02Host duo
Two regular voices with chemistry. Builds strong listener loyalty, but stands or falls with how well the two work together.
- 03Round table
Several guests, a relaxed atmosphere. Entertaining and approachable, but needs clear moderation or it becomes arbitrary. This is how “Cathys Stammtisch” works.
- 04CEO format
Top management talks about strategy and stance. Strong for employer branding and investor relations, but needs openness instead of PR speak.
- 05Expert deep dive
Specialist topics in depth, for a niche audience. Small but high-quality reach, ideal for B2B. Our format “Industrial Automation” works this way.
- 06Customer case format
Customers tell their story with your product. More credible than any reference slide, but needs customers who are genuinely allowed to talk.
- 07Recruiting format
Show your teams and everyday working life. More effective than job ads, more on our page corporate podcast.
- 08Industry update
Short, regular analysis of news from your industry. High frequency, low effort per episode, builds thought leadership.
- 09Event podcast
Recordings from trade fairs, panels or internal events. Extends the impact of an event far beyond the day itself.
- 10Storytelling series
A documentary-style series with a beginning and an end. The most elaborate form, but the most memorable, more of a campaign than an ongoing format.
Which format suits you?
Three questions decide: Who do you want to reach? What should these people think about you after ten episodes? And how much time can the people involved realistically invest? An interview format with guests needs guest management, a host duo needs two reliable people, an industry update needs frequency. We go through this together in the first call, honestly, even if the answer is: start smaller.
Frequently asked questions
Can you mix formats?
Yes, many successful podcasts combine them, for example interview episodes with occasional solo or duo episodes. What matters is a recognisable core.
Which format is the most affordable?
Formats with a fixed setup and few people involved, such as an industry update or a host duo in the studio. What else drives the cost: What does a video podcast cost?
How do we find our format?
In the first call we clarify your goal, audience and resources, then recommend a format, with our reasons and alternatives.
Find your format
Tell us who you want to reach, and we will recommend the right format.