A corporate podcast is a regular video or audio format that lets companies showcase their knowledge, their stance and the people behind the brand.
ikone productions offers corporate podcast production across Germany as a full service, from the idea and the shoot in our Munich studio or at your premises to editing and finished social clips. Our productions include “MUT, Der Deutschland Talk” and “Cathys Stammtisch”, backed by more than 50 productions and over 10 million views including social clips.
If you want to build a podcast as a marketing, recruiting or communication channel, we take care of production so you can focus on content and guests.
What companies use a podcast for
- Thought leadership
Make your expertise visible and be recognised as a voice in your market.
- Employer branding & recruiting
Show your culture and people, more credibly than any job ad.
- Sales & marketing
Explain complex products in conversation instead of in brochures.
- Internal communication
Share knowledge and strategy across locations.
Why a video podcast instead of audio only
Produced as a video format, one recording gives you material for YouTube, Spotify, LinkedIn and short clips at the same time: one shoot, many channels. In B2B in particular, putting a face to the name builds trust and recognition. You can read more about the difference on our page Video podcast vs. audio podcast.
What we take care of
- 01Concept & format
Topics, dramaturgy, guest and publishing plan
- 02Production
Multi-camera shoot in our Munich studio or on location at your site anywhere in Germany
- 03Post-production
Editing, sound, graphics, subtitles
- 04Clips & distribution
Social excerpts and preparation for your channels
How to get started
- Initial call: clarify goal, target audience and format.
- Concept: dramaturgy, guests, look, publishing plan.
- Production: shoot in the studio or on location.
- Editing & clips: finished episode plus social material.
View our production history: more than 20 podcasts for ZDF, Netflix, Spotify, Audible, TÜV Süd, Essity and Sparda-Bank.
Frequently asked questions
How many episodes should we plan for?
A format works through continuity. A season with several episodes makes more sense than a one-off production; we plan the exact number together with you based on your goals and resources.
Do we need our own equipment or a studio?
No. We produce in our own studio in Munich or bring all the equipment to you.
Who hosts?
People from your company, an external host or a combination; we advise you on the right line-up.
How much internal effort is involved for us?
Very little. You provide topics and guests, we take care of concept fine-tuning, equipment, shoot and post-production. Per episode, you essentially only need the shooting time itself.
Planning a corporate podcast?
Tell us about your project and we will get back to you with a concrete proposal.